BoulevART by Emaar Performance art festival

Having an activist foresighted approach, Emaar envisioned a stand-alone performance art festival where our role was to bring life to BoulevART by creating a brand persona. Our creative team opted for a curious combination of cutting-edge exotic art & performance emblems. An artsy concept was applied to the overall branding with a touch of origami to gel with the two key elements, art & performance. Boulev & Art were strategically designed to appear partitioned where ‘Boulev’ embodied Emaar brand guidelines and ART was a combination of calligraphy emblematizing creativity via origami. Ad Circle conceptualized and designed the complete artwork for the event including (but not limited to) Logo, alphabets, flags, toad bags, t-shirts, book design and magazine ads.